DEMOGRAPHICS - Target audience profile
The perfect target audience for Auroras Music - video is 15-35
I believe that Aurora's Runaway music video doesn't especially have a specific age classification nor needs it, given that firstly this is music that everyone can enjoy with out having to worried about bad language or unappropriated content for a younger audience. The music video can be watched by anyone but I do understand that there is a specific generation or group of people who will specially enjoy watching and hearing the music video given that the song and the life of the character in the video may make people feel identified. A certain age group with similar problems could relate to the song and the message the video portraits people from the age of 15 - 35 might feel more related to the story the singer is telling, given that they may see their lives reflected on the story the characters is telling besides also probably a lot of people of this age group will probably have grown with the singer and can relate more to her problems and simpazize with her. Also another indicator that this is the perfect age group is that the music genre matches the comeback of the wave snth genre and the mix with the electro-music - its the popular music comeback wave now a days and therefor this means that an age group in between 15 -35 is defenetly the age group that goes more with the sudden waves of popular music and also who are in charge on distributing musicc through platforms like instagram + tiktok which a older generation may not be able to access. This is why the perfect target audience for Auroras Music - video is 15-35
PSYCHOGRAPHICS - Best profile fit
Gender
I would say that the femail genre may be a bit more interested in the song but maybe a male genre will be a bit more interested on the music video itself given that it shows the lifestyle stereotypical referring - that men may aspire to because of the roles social media is making them play. The lyrics is shown by the femail perspective or point of view so this may call on more femail fans that share the same perspectives on life, or maybe its simple because they idolise the singer an d they are fans because they se identified with her songs and singers personality.
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Social Demographic
People who enjoy listening a emotional, but filled with hope and grace music. To any ethnicity any genre and any age group is welcomed to watch this music video - and will have an incredible time. The income per person - It's form no class in particualar .
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Occupation
Someone who has money - So a well payed job but also someone who has a lot of free time maybe a flexible working timetable in which they can travel and see the world, not having to be traped in their country without stopping the work. Or also someone who studies sand has a flexible timetable and who can who from anywhere in the world.
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Hobbies
Someone who loves to travel and who lives aicking for the taste of freedom the feeling it transmits.
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Style
Strreet - Traveling - Aspitrations of life - style of life represented in the 'outer banks' Netfilx serie.
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Media Grouping
Have films, Have TV favourite artists / music - People who enjoy listening to 'Taylor swift' and also 'Katy Perrry' but also someone who enjoys songs like when I'm gone' cups song, but specially people who like Maggie Roggerts - Alaska - Artist has a similar style of music videos but also of music genre.
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What Uses & Gratifications will your music video offer to your audience?
What solutions will your music video offer to their problems - The music video will make the audience feel identified and that they are not alone - that even if you lose people along the way + that there is always a path - next adventure waiting for you - but to never forget to go back home - and to never lose sight of what home is for you, and if you do - travel until you find it again.